Amdavadis lap up festive offers on e-commerce websites

AHMEDABAD: Amdavadis seem to be making the most of the 'sale mania' kicked off by e-commerce websites from the first day of Navratri this year.


The etailers' shopping extravaganza has started off with a bang with Amdavadis recording 81.5% rise in online trends over the regular online shopping (50.5%), reveals a recent paper by the apex industry body Associated Chamber of Commerce and Industry of India (Assocham). According to the paper, Ahmedabad ranks third with 78% people flocking to e-commerce sites to lap up discounts. Delhi tops the list with 82% and Mumbai second with 80.5%. Other cities include Bangalore (75%) at fourth and Hyderabad (72.5%) in online shopping. The survey was conducted in Ahmedabad, Mumbai, Delhi-NCR, Chennai, Bangalore, Hyderabad and Kolkata. Mobile phone continued to remain the most searched category online followed by apparel, computers and tablets, electronics, home-kitchen appliances, accessories and books. The survey highlights that 35% of regular shoppers are in 18-25 age group, 55% in 26-35, 8% in 36-45 and 2% in the age group of 45-60. "India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $8 billion in 2015 and is expected to touch whopping $56 billion by 2023," D S Rawat, secretary general, Assocham. The paper says, in India roughly 40-45% of their total sales are being generated by mobile devices and tablets, an increase of 30-35% than the last year and is likely to continue upwards.