"This is a flawed logic. Brands don't buy into brand ambassadors personal opinions. @snapdeal shouldn't face this," Bansal, the co-founder and CEO of India's largest online marketplace Flipkart tweeted.
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Many people enraged by Bollywood star Aamir Khan's recent controversial statements on rising intolerance in India vented their frustration on Snapdeal, for which Khan is a brand ambassador.
Internet users downvoted Snapdeal's app on the Google Play Store and commented that others uninstall the app as well. "Uninstall snapdeal app #App wapsi Amir Khan plzz leave our country as soon as possible no Deal with snapdeal just uninstaled snapdeal App," an app store user who goes by the name Sujit Kadam wrote.This hasn't affected Snapdeal's rankings on the Play Store yet, according to App Annie. Snapdeal's ranking has remained constant at 27 in the the list of top apps. Flipkart is ranked at 9 and Amazon India at 14, according to App Annie.
Flipkart itself was at the receiving end of such a protest in April as users angry with the company's move to join Airtel Zero down-voted and uninstalled its app in protest.
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